PRAL Baton Rouge Awards

 

Download the Official Call for Entries

This year, PRAL is announcing the Red Stick Awards to honor the top public relations achievements in the Baton Rouge area.  Members can show off their best PR efforts and be recognized at PRAL’s Awards Ceremony at 11:30 a.m. to 1 p.m. April 27, 2018 at the Watermark Hotel at 150 3rd Street, Baton Rouge, LA 70801.  Members can enter as many categories as desired, but it is important to follow the steps outlined below and any specifics given for the selected categories to ensure each entry is properly submitted.

The Red Stick Awards competition is open to current PRAL Baton Rouge members, including students, honorary members and retirees.   Entries must be the primary intellectual property of the member and the member’s specific role in the project should be clearly state in the project profile.

Entries must have been implemented during the period of Jan. 1, 2017 and Dec. 31, 2017.  Research, planning and evaluation of the project may pre-date or extend beyond this time period, but the “bulk” of the implementation should have occurred during the 2017 window.

Entry fees are $30 per entry for members and $15 per entry for students, retirees and honorary members.  Make checks payable to PRAL or go to www.pralstate.org/PRALBRawards to pay via PayPal (link below).  Entry fees will not be billed or refunded.  All entries received without accompanying fees (or receipt of PayPal payment) will not eligible for judging.

Entries must be electronically submitted prior to 5 p.m. March 16, 2018.  There will be no extended deadline.  All materials must be submitted via an online entry portal here; printed and/or copied entries will not be accepted.  The primary information for the entries should be done in a Word document and include the following, with each section NOT TO EXCEED 500 words:

  • Description of Research – summarize the situation and/or provide information gathered through formal and informal research methods.  Provide the judges with background information about your organization/client and the impetus for the project.
  • Description of Planning – discuss the overall strategy and identify goals, objectives, key publics and budget.  How were the objectives specific, measurable and audience-specific? If this was a pro bono project, give a value for hours donated.
  • Description of Implementation – describe your work and discuss the tactics used to achieve the state objectives.  Include timeline and budget information.  Demonstrate how your efforts were creative, exemplary or otherwise worthy of recognition.
  • Description of Evaluation – identify methods used to evaluate the success of the project during and after.  Did the project achieve its objectives?  If the project had limitations, how were they overcome?  Die the project stay within its timeline and budget?  

Attach supporting material, including creative material, printed or published pieces, photographs, presentations, and videos should be included and properly identified.  All entry files must be included in a single Zip File and uploaded via the online entry portal here.  Videos can be submitted with links.

 

2018 PRAL Red Stick Award Categories

  1. Public Relation Campaign
  • primary implementation of the campaign must have occurred in 2017.
  • entries will be heavily judged on four-part PR process, including research, planning, implementation and evaluation.
  1. Press Releases
  • entries should be supported by “placements” that target key audiences, including news coverage, re-prints and responses
  1. Newsletters – print or electronic – must have a frequency of at least two times per year
  2. Blogs – entries can be a singular post or series
  • entries should include an explanation of the Blogs purpose and goal of messaging
  1. Websites – entries will be heavily judged on content and focus of messaging
  • entries should include information on goals/objectives, anticipated activity with the site and response. Data analytics should be provided.
  1. Social Media Communication
  • entries may include the use of one or more social media platforms to convey a message/purpose.  Possible platforms may include Facebook, Twitter, YouTube, Instagram or another choice.
  • important to justify the chosen platform(s), how the message was implemented and its effectiveness.  Data analytics should be provided.
  1. Video/Audio Productions – entries can be a singular project or series and may include productions for traditional broadcast, social media and/or Vlogs.
  2. Lagniappe – this category offers entrants the opportunity to display a project of noted creativity and/or innovation.  It may be a spontaneous response/implementation and may not include the four PR elements.

 

Award Entry Fees